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Recently there is a shocking news in China. Viya, a well-known live webcast host, was fined 1.34 billion yuan because of tax evasion. How much is 1.34 billion yuan? The population of China is 1.4 billion, so it’s like almost every Chinese people take out 1 yuan. From 2019 to 2020, Viya evaded 0.65 billion yuan. Therefore, the Tax Bureau requested her to pay the taxes as well as fine. Taxes and fine are 1.34 billion yuan in total.
People might be shocked. If one person needs to pay 0.65 billion yuan, how much money does she make a year?! We are not very clear about how much money Viya made every year. However, on 21st October last year, she did live stream to sell products, and made 8.252 billion yuan sales within only one morning.
How can people make so much money by selling things via live webcasting? Today we are going to talk about the live webcasting economy in China and some vocabularies related to live webcasting.
In China, live webcasting started in 2015. However, at that time, live webcasting was normally conducted on computers instead of mobile phones or tablets. At that time live webcasting was mainly about live concert, live TV show and so on. From 2015 onwards, because smart phones got more and more popular and almost every one had a smart phone, there were more and more apps and platforms for webcasting, and more and more people became a live webcast host. They live webcast their daily life, for example, chatting with friends, singing, dancing, doing make up, playing games, etc. Everyone could be a live webcast host as long as he/she had a smart phone. From 2017 onwards, some E-commerce platforms started to sell products via live webcasting, for example, the most famous platform called Taobao. They would invite some well-known live webcast hosts who had lots of followers to help them sell things. Whey they were doing live webcasting, they would introduce products. There were links to access the products and people can buy things via live webcasting. Instead of going out, they just need to wait for the delivery at home. It’s very convenient isn’t it? That’s the reason why selling products via live webcasting is so popular in China.
Some famous live webcast host have loads of followers, like Viya, who had over 90 million followers of her webcast account. If some companies would like to have them to help with selling via live webcasting, they would have to pay lots of money. That’s why Viya made so much money.
What did Chinese Internet users say about this? Some were shocked and said, “Even if my whole family started to work since they were still monkeys till now, we couldn’t make that much money.” Some were very angry and said, “The majority of people earn 5000 yuan for salary every month and they still need to pay taxes. Is that really fair that she could evade taxes even though she made so much money?!”
Is that fair? This is really not fair. Now Viya’s webcasting account is not excited anymore, and no one would buy things from her live webcasting. However, she had made loads of money from people and even she doesn’t work anymore, her life would be so much better than the majority of people.
What’s your opinions about this? Feel free to share your comments with us!