Today’s Episode
In this episode, we explore the story of Labubu, the adorable little monster from Pop Mart’s blind boxes（盲盒）. Discover how a quiet Hong Kong artist created this beloved character and why people can’t get enough of these surprise toys.
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Think “盲” just means blind? Think again! In next MaoMi Chinese+ episode, we uncover the hidden meanings behind this simple character. Fun, clear, and full of surprises, just like opening a mystery box!
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大家好，欢迎来到MaoMi Chinese！今天，我要讲一个很有意思的故事。这个故事关于泡泡玛特，还有一个叫 Labubu 的小怪兽。
我们先来认识一个人。他叫王宁。他是泡泡玛特的创始人。王宁是河南人。他从小就喜欢做生意。在大学的时候，他卖书，也卖CD。他发现自己很会卖东西，也很喜欢赚钱。大学毕业后，他去了北京，开了一家小店，卖玩具、文具和小礼物。这个店的名字叫泡泡玛特。
一开始，店里不太赚钱。但有一天，王宁发现，很多人喜欢一种特别的玩具，叫“盲盒”。
什么是盲盒呢？盲盒的意思是：你买一个盒子，但你不知道里面是什么。比如，这一套玩具有12个不同的小人。你打开盒子前，不知道会拿到哪一个。有些人拿到最喜欢的角色，很开心。有些人没拿到喜欢的，就想再买一个。因为大家想买全套，所以很多人会买很多个盲盒。这就像一个小游戏，也有一点点“赌博”的感觉。
王宁觉得，这个想法很好。他开始做自己的盲盒。他找了很多设计师，做出了很多可爱的角色。其中一个很有名的角色，叫Labubu。
Labubu 是谁呢？它是一个小怪兽。它有大大的眼睛，尖尖的牙齿，头发像火一样。它有时候笑，有时候很调皮，看起来又坏又可爱。
Labubu 是一个香港设计师画出来的。这个设计师叫 龙家升。他小时候很安静，不爱说话。他喜欢画画。他说，Labubu 就像小时候的自己。后来，泡泡玛特和 龙家升 一起工作，把 Labubu 做成了盲盒。很多人都喜欢 Labubu。每次出新的 Labubu，大家都去排队买，很快就卖完了。
现在，泡泡玛特变成了一个非常大的公司。他们的店开到了很多国家，比如日本、韩国，还有美国。王宁也变得非常有钱。他现在的身家有一百六十三亿美元。他是河南最有钱的人。王宁说，他希望用这些小玩具，让大家开心。
你买过盲盒吗？你喜欢Labubu吗？你最喜欢哪个角色？欢迎给我们留言，和我们分享哦！
Hello everyone, and welcome to MaoMi Chinese! Today, I’m going to tell you a very interesting story. It’s a story about Pop Mart, and a little monster called Labubu.
Let’s first meet someone. His name is Wang Ning. He is the founder of Pop Mart. Wang Ning is from Henan. Since he was young, he liked doing business. At university, he sold books and CDs. He realised he was good at selling things, and he really enjoyed making money. After university, he went to Beijing and opened a small shop. He sold toys, stationery, and small gifts. The name of the shop was Pop Mart.
At the beginning, the shop didn’t make much money. But one day, Wang Ning noticed that many people liked a special kind of toy called a “blind box”.
What is a blind box? A blind box means: you buy a box, but you don’t know what’s inside. For example, a set might have 12 different little figures. Before you open the box, you don’t know which one you’ll get. Some people get their favourite character and feel really happy. Some people don’t get the one they want, so they buy another one. Because people want to collect the whole set, many of them buy lots of blind boxes. It’s like a little game, with a tiny bit of a “gambling” feeling.
Wang Ning thought this idea was great. He started making his own blind boxes. He worked with lots of designers and created many cute characters. One of the most famous characters is called Labubu.
So, who is Labubu? It’s a little monster. It has big eyes, sharp teeth, and hair that looks like fire. Sometimes it smiles, sometimes it’s cheeky. It looks naughty but cute at the same time.
Labubu was created by a designer from Hong Kong. His name is Kasing Lung. When he was little, he was quiet and didn’t talk much. He liked drawing. He said Labubu is just like himself when he was a child. Later, Pop Mart and Kasing Lung worked together and made Labubu into a blind box figure. Lots of people love Labubu. Every time a new Labubu comes out, people queue up to buy it, and it sells out very quickly.
Now, Pop Mart has become a very big company. Their shops have opened in many countries, like Japan, South Korea, and the United States. Wang Ning has also become very rich. His net worth is now 16.3 billion US dollars. He is the richest person in Henan. Wang Ning says he wants these little toys to bring people happiness.
Have you ever bought a blind box? Do you like Labubu? Which character is your favourite? Leave us a comment and share your thoughts!
谢谢这个文章！很有意思 🤍 labubu 挺可爱的但是我从来不会买盲盒的，我真不喜欢惊讶 😅 而且我有一类的玩具怎么办，就是浪费啊～