Today’s Episode
We’re diving into the most popular café in China—Luckin Coffee. With over 20,000 Luckin shops across the country, it has far surpassed Starbucks. What’s the secret behind their success? Find out more in today’s episode!
Membership Preview
Have you ever been really passionate about something, only to have that enthusiasm fade quickly? How do we express those moments in Chinese? On Tuesday, September 17th, we will release a premium episode for our members, giving you a quick boost on these useful expressions.
Don’t miss out! Interested in joining the membership? ⬇️
Support MaoMi & Get exclusive access to premium content!
https://www.buzzsprout.com/1426696/subscribe↗️
大家好！欢迎回来MaoMi Chinese！
你喜欢喝咖啡吗？你每天喝几杯咖啡呢？在你的国家，喝一杯咖啡大概多少钱呢？
以前，中国人很少喝咖啡，但是现在，很多工作的人，几乎每天都要喝咖啡。以前，星巴克咖啡（Starbucks）在中国很受欢迎，现在，人们都喜欢去瑞幸咖啡（Luckin）。在中国，有两万家瑞幸咖啡。瑞幸咖啡为什么这么受欢迎？今天，我们一起来聊一聊中国人最喜欢的咖啡店——瑞幸咖啡。
2017年10月，北京开了第一家瑞幸咖啡店。那个时候，人们觉得，瑞幸咖啡店很快就会关门。为什么呢？因为那时候，中国人还不喜欢喝咖啡。2020年，根据一个调查，一个中国人每年大约只喝10杯咖啡。那时候，在中国喝咖啡还很贵。在星巴克买一杯咖啡，要三十多元人民币。那么瑞幸做了什么，越来越受欢迎呢？
第一，瑞幸有很多不一样的咖啡。比如，他们有生椰拿铁，也就是椰子味的拿铁。中国人非常喜欢这个味道。在两年里，生椰拿铁就卖了三亿杯！除了生椰拿铁，瑞幸还有橙子味的冰美式，也有中国茶味道的咖啡。2023年，瑞幸开始卖酱香拿铁，这是一种加了酒的咖啡。酱香茅台，是中国最有名也是最贵的酒。瑞幸把这种酒放进了他们的咖啡，人们都忍不住要去买一杯。忍不住，意思是觉得一定要做一件事情，不能停下来。两天里，瑞幸卖了500多万杯酱香拿铁，卖了一亿多元人民币。
第二，瑞幸咖啡不仅好喝，而且便宜。星巴克的咖啡要大约四十元，但是人们只要花9.9元，就能买一杯瑞幸的咖啡。瑞幸给人们很多优惠券，也就是人们用了可以打折，用更少的钱买到咖啡。喝咖啡花的钱少了，人们也更愿意喝咖啡了。其实，也是因为瑞幸，咖啡在中国也越来越受欢迎。
第三，瑞幸咖啡非常方便。瑞幸咖啡有一个APP，人们可以在APP上买咖啡。大约五分钟后，人们就可以去瑞幸咖啡店拿他们买的咖啡了，又快又方便。什么，你说去瑞幸咖啡店远不远？这个我们不用担心，在很多城市里，瑞幸咖啡有很多家，走路几百米就有一家。一些大城市还有一千家以上的瑞幸咖啡。很多工作的人上班前就去瑞幸买一杯咖啡，因为比星巴克快多了，非常方便。
你喝过瑞幸咖啡吗？在你的国家，喝咖啡贵吗？欢迎给我们评论，和我们留言分享哦！
Hello everyone! Welcome back to MaoMi Chinese!
Do you enjoy drinking coffee? How many cups of coffee do you have each day? How much does a cup of coffee cost in your country?
In the past, Chinese people rarely drank coffee, but now, many working people have coffee almost every day. Starbucks used to be very popular in China, but now people prefer going to Luckin Coffee. There are 20,000 Luckin Coffee shops in China. Why is Luckin Coffee so popular? Today, let’s have a chat about China’s favourite coffee shop — Luckin Coffee.
The first Luckin Coffee shop opened in Beijing in October 2017. At that time, people thought that it would close down quickly. Why? Because back then, Chinese people still didn’t really like drinking coffee. In 2020, according to a survey, the average Chinese person only drank about 10 cups of coffee per year. At that time, coffee in China was still quite expensive. A cup of coffee at Starbucks would cost more than 30 RMB. So, what did Luckin do to become more and more popular?
First, Luckin offers a wide variety of coffee. For example, they have coconut-flavoured lattes, which are called “Raw Coconut Lattes”. Chinese people really love this flavour. In just two years, Luckin sold 300 million cups of this coconut latte! Besides the coconut latte, Luckin also has orange-flavoured iced Americanos and coffees with Chinese tea flavours. In 2023, Luckin introduced the “Sauce-flavoured Latte,” which contains alcohol. Sauce-flaoured Maotai, the most famous and expensive alcohol in China, was added to the coffee. People just couldn’t resist trying a cup. “Can’t resist” means feeling like you have to do something and can’t stop yourself. In just two days, Luckin sold over 5 million cups of sauce-flavoured lattes, generating over 100 million RMB in sales.
Second, Luckin coffee is not only delicious but also affordable. A Starbucks coffee costs around 40 RMB, but you can buy a Luckin coffee for just 9.9 RMB. Luckin offers a lot of discount vouchers, so people can spend less money to get coffee. With the cost of coffee being so much lower, people are more willing to drink it. In fact, it’s partly thanks to Luckin that coffee has become increasingly popular in China.
Third, Luckin Coffee is incredibly convenient. Luckin has an app, and people can order coffee through it. About five minutes later, they can pick up their coffee at a Luckin shop — it’s quick and convenient. Worried that a Luckin shop might be far away? No need! In many cities, there are so many Luckin Coffee shops that you’ll find one just a few hundred metres away. In some big cities, there are more than 1,000 Luckin stores. Many people grab a cup of Luckin coffee before work because it’s much faster than Starbucks, making it super convenient.
Have you ever tried Luckin Coffee? Is coffee expensive in your country? Feel free to leave us a comment and share your thoughts with us!
Not sure if you’ll see this so I’ll comment on the next episode too. A while back the audio player bar on the website started to hide below the text if I scroll down so I can’t pause the podcast. I have to scroll up fast and then pause, then click play and scroll down quickly and find my position. If you look at an older podcast e.g. 70 you can see this doesn’t happen. Hope this is something you can fix for newer episodes. Thanks so much for making this fantastic podcast. I listen to it every day and I can notice the rapid improvement in my Chinese.
Thanks for this! We will look into that and hopefully fix it soon.
我不喜欢喝咖啡。我喜欢和热巧克力。我说的巧克力是液体的。
热巧克力很好喝
Hi, thank you for this vers interesting content.
I have a question about this sentence :
“卖了一亿多元人民币”
Why do you use 多元？
Is it necessary ?
“卖了一亿人民币” would be a correct sentence too ?
Thank you for your help.
Thanks for the question!
Number +多 means more than…
Hope it helps!
我喝过瑞幸咖啡。我最喜欢的味道是橙子咖啡。
在我的国家，喝滴滤式咖啡还和浓缩咖啡挺便宜的。但在巴西大多人不喜欢喝冰咖啡，所以我们有少这样的咖啡店。
太有意思了，巴西人只喝热咖啡吗？
大多人只喝热咖啡。喝冰咖啡的想法会让很多巴西人感到不快🤣
I go to Luckin or Starbucks in Beijing and other cities in China almost daily when I am there. My drink is Meishi and I prefer Luckin. Apart from the price difference, Luckin’s business model is like a conveyor belt. Get in, pick up and leave. There’s one or two tiny tables for waiting and there are kuaidi44 xiao3 ge1 coming and going. Starbucks, however, is more laid back with several tables. So they both have different market targets. I’m in the USA and grind my own coffee but if I’m out I’ll either go to Starbucks or Coffee Bean and Tea Leaf. A small cup of meishi is around $3.50. I also want to say I have been following your podcasts for a couple of years and have absolutely improved my listening. So thank you for your efforts. Xinku13.