#159 They sell milk tea for 1$ but make billions every year 蜜雪冰城的秘密

No one can resist Bubble Milk Tea. There is a super brand in China and around the world that sells milk tea for less than $1 but earns billions of dollars a year… What’s their secret of success? What’s their strategy for winning the Chinese market? Find out more in today’s podcast!

大家好!欢迎回来MaoMi Chinese!

 

你听过这首歌吗?是不是很熟悉呢?可能你在逛街的时候就听过了这首歌。这首歌来自一家中国的奶茶和冰淇淋店:蜜雪冰城。

 

在昨天的MaoMi Chinese+ 第七期,我们聊了中国茶。在中国,除了茶,奶茶也很受欢迎。在中国,人们可以买各种各样的奶茶,也有各种各样的奶茶店。如果你问:“什么店的的奶茶最受欢迎?”十个人里有八个人会和你说:“那一定是蜜雪冰城!”现在,除了中国有蜜雪冰城,全世界很多国家都有蜜雪冰城的店,这些店都会放刚刚的那首歌。这首歌太洗脑了,人们想忘记都忘记不了。

 

人们为什么这么喜欢蜜雪冰城呢?最重要的原因,是蜜雪冰城太便宜了!一个冰淇淋,只需要两元人民币,一杯柠檬茶,只需要四元人民币,一杯咖啡,也只需要四元,一杯珍珠奶茶,只需要六元,最贵的奶茶,只需要九元。蜜雪冰城在国外也开了很多分店,比如泰国,越南,新加坡,马来西亚,日本,韩国,澳大利亚,等等。这些分店虽然比中国的贵,但是没有太贵。比如,你在澳大利亚的蜜雪冰城买一杯奶茶,大概只要3.5澳元。

 

虽然蜜雪冰城很便宜,但是因为买的人太多了,2023年,蜜雪冰城赚了十多亿元人民币。在中文,东西很便宜,但是卖得很多,叫“薄利多销”。“薄利多销”,这就是蜜雪冰城成功的秘密。

 

有时候,人们也会抱怨,一些蜜雪冰城店的服务不是特别好,但是,人们一定会回去蜜雪冰城买雪糕,或者买饮料。在中国,有很多人的工资不是特别高,但是很多奶茶店都特别贵,人们想喝一杯奶茶,可能要花二十元,甚至三十元,很多人想喝奶茶但是都觉得太贵了。蜜雪冰城有两元的冰淇淋,六元的奶茶,人们想买就买。

 

你喜欢喝奶茶吗?在你的国家,有蜜雪冰城吗?你吃过蜜雪冰城的冰淇淋,喝过他们的奶茶吗?你觉得怎么样呢?欢迎给我们留言,和我们分享哦!

Hello everyone! Welcome back to MaoMi Chinese!

 

Have you heard this song before? Does it sound familiar? Perhaps you’ve heard this song while strolling down the street. This song comes from the milk tea and ice cream shop, “Mixue Ice Cream & Tea” in China.

 

In yesterday’s MaoMi Chinese+ Episode Seven, we talked about Chinese tea. In China, apart from tea, milk tea is also very popular. In China, people can buy all kinds of milk tea, and there are also various milk tea shops. If you ask, “Which milk tea shop is the most popular?” Eight out of ten people will tell you, “It must be Mixue!” Now, apart from China, there are Mixue shops in many countries around the world, and these shops will play the same song. The song is too brain-washing, and you can never forget about it even you want to do so.

 

Why do people love Mixue so much? The most important reason is that Mixue is very cheap! A scoop of ice cream only costs two yuan, a cup of lemon tea only costs four yuan, a cup of coffee also costs four yuan, a cup of pearl milk tea only costs six yuan, and the most expensive milk tea only costs nine yuan. Mixue has also opened many branches overseas, such as in Thailand, Vietnam, Singapore, Malaysia, Japan, South Korea, Australia, and so on. Although these branches are more expensive than in China, they are still not expensive. For example, if you buy a cup of milk tea at Mixue in Australia, it will only cost about 3.5 Australian dollars.

 

Although Mixue is very cheap, because so many people buy from it, in 2023, Mixue earned over ten billion yuan. In Chinese, when something is cheap but sells a lot, it’s called “small profits but quick turnover.” “Small profits but quick turnover,” that’s the secret to Mixue’s success.

 

Sometimes, people also complain that the service at some Mixue shops isn’t particularly good, but people will still go back to Mixue to buy ice cream or drinks. In China, many people’s salaries are not particularly high, but many milk tea shops are very expensive. People want to have a cup of milk tea, but it might cost twenty or even thirty yuan, and many people feel that it’s too expensive. Mixue has ice cream for two yuan, milk tea for six yuan, so people buy when they want.

 

Do you like drinking milk tea? Is there a Mixue in your country? Have you ever tried Mixue ‘s ice cream or milk tea? What do you think? Feel free to leave us a comment and share with us!

4 thoughts on “#159 They sell milk tea for 1$ but make billions every year 蜜雪冰城的秘密”

  1. 我在沈阳喝过珍珠奶茶,真好喝,但是可惜在俄罗斯我们没有蜜雪冰城,并且奶茶的价格比中国更高 🙁 所以呢我需要回去中国为了再喝奶茶哈哈哈

  2. 上个星期我去了北京,那里有很多这类型的商店我觉得魔鬼好可爱哈哈哈,白香果的珍珠茶很好喝,谢谢你的播客

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