TikTok Drama MaoMi Chinese Mandarin Podcast

#156 100 millions RMB goes to a Tiktok drama 一部抖音电视剧收入一亿元

Recently, a TikTok drama 《我在80年代当后妈》went viral and earned 100 million yuan. Why are people so obsessed with TikTok drama? Is it a future business? Find out more in this episode!

大家好!欢迎回来MaoMi Chinese!

 

你喜欢看电视剧吗?你一般在哪儿看电视剧呢?很多人会说,我在家里的客厅看电视,在电脑上看电视剧。你有没有试过在手机上看电视剧?现在,有一种短视频电视剧,每一集一般只有两分钟。你可以在手机上看这些短视频电视剧,比如在抖音,小红书等APP。如果要看完一部电视剧,你需要付钱。看完一部短视频电视剧的钱,可能比去电影院看一部电影的钱还多。但是,这些短视频电视剧却非常火,有一些剧一天收入两千万元,一个春节假期收入一亿元。这些短视频电视剧究竟因为什么这么受欢迎呢?今天,我们一起来聊一聊吧!

 

你们最近在刷instagram和抖音的时候,有没有看到这种视频?它们一般是电视剧,但是每一集都很短,大概只有两分钟。一般前面10集是免费的,不用付钱就能看了。但是,如果想看后面的故事,我们就要付钱了。在今年的春节,有一部短视频电视剧,上线抖音的第一天就收入了两千万人民币,在春节假期一共收入了一亿元人民币。这部电视剧到底因为什么,让人们这么喜欢呢?

 

这部剧的名字叫《我在80年代当后妈》。在这个故事里,女主角是一个女大学生,她只有十八岁。有一天,她突然穿越到了1987年。穿越,在这里的意思是时空旅行,从现在回到了过去。在1987年,她遇到了男主角,一个特别帅的养猪场的老板。男主角的姐姐去世了,他收养了姐姐的儿子和女儿。女主角后来嫁给了男主角,当了两个孩子的后妈。男主角有很多讨厌的亲戚。因为女主角是现在的大学生,穿越回去以后,她一边和讨厌的亲戚吵架、斗争,一边用现在的知识做自己的生意,开商店。这部剧一共有八十集,每一集只有两分钟。这部剧的剧情非常夸张,有很多的坏人,女主角经常要和坏人吵架和斗争,所以让观众觉得很爽。这部剧里每一集都有很多反转,观众很想知道后来发生什么,所以他们就会付钱看下一集。你可能需要付一元钱才能看一集,看完一部剧,大概需要七十或者八十元,比去电影院看电影还贵。

 

人们为什么会愿意为短视频电视剧付钱呢?我觉得有这些原因。第一个,这些短视频电视剧都很夸张,所以很抓人。第二个,这些电视剧是人们的情绪出口。主角们生气就会骂人,一点儿都不会让自己不开心。在中国的文化里,人们要很有礼貌,不能随便骂人。遇到讨厌的亲戚和老板,我们也不能随便骂人。但是,电视剧里主角可以帮我们这样做。所以,看这样的电视剧,人们会觉得很爽。第三,很多人可能越来越没有耐心了。看两个小时的电影太久了,我们现在觉得看两分钟的短视频更容易。

 

现在,越来越多的公司想做短视频电视剧,因为成本很少,但是能赚很多钱。《我在80年代当后妈》这一部电视剧,只用了10天的时间就拍好了,大概只用了几十万元,但是收入有一亿元。但是,如果人们都去看短视频电视剧了,还会有人去看电影吗?这是一个好事,还是一个坏事呢?欢迎你给我们留言,说说你的看法!

Hello, everyone! Welcome back to MaoMi Chinese!

 

Do you enjoy watching dramas? Where do you usually watch them? Many people might say, “I watch TV in the living room at home or on the computer.” Have you ever tried watching dramas on your mobile phone? Nowadays, there’s a type of short video drama, each episode lasting only about two minutes. You can watch these short video dramas on your phone, such as on apps like TikTok, Xiaohongshu, etc. However, to finish watching a drama, you need to pay. The cost of finishing a short video drama might be even higher than going to the cinema to watch a movie. Still, these short video dramas are incredibly popular, with some earning twenty million RMB in a day and a billion RMB during the Spring Festival holiday. What makes these short video dramas so well-received? Today, let’s discuss it together!

 

When you’ve been scrolling through Instagram and TikTok recently, have you come across these kinds of videos? They are generally dramas, but each episode is very short, typically only two minutes. Usually, the first 10 episodes are free, and you don’t need to pay to watch them. However, if you want to see the rest of the story, you have to pay. During this year’s Spring Festival, there was a short drama that earned twenty million RMB on the first day it was released on TikTok and a total income of 100 million RMB during the Spring Festival holiday. What is it about this drama that people love so much?

 

The drama is called “I Was a Stepmother in the 80s.” In this story, the female protagonist is a college student who is only eighteen years old. One day, she suddenly travels back to 1987. By “travel,” I mean time and space travel, going from the present to the past. In 1987, she meets the male lead, a particularly handsome pig farm owner. The male lead’s sister passed away, and he adopted her sister’s son and daughter. Later, the female lead marries the male lead and becomes the stepmother of the two children. The male lead has many unpleasant relatives. Because the female lead is a current university student, after traveling back, she engages in arguments and struggles with the unpleasant relatives while using her modern knowledge to run her own business and open a shop. The drama consists of eighty episodes, each lasting only two minutes. The plot is very exaggerated, with many villains, and the female lead often has to argue and fight with them, making the audience feel satisfied. Each episode of the drama has many twists, making viewers eager to know what happens next, so they end up paying to watch the next episode. You might need to pay one yuan to watch one episode, and to finish the drama, it may cost around seventy or eighty yuan, more expensive than watching a movie in a cinema.

 

Why are people willing to pay for short video dramas? I think there are several reasons. First, these short video dramas are very exaggerated, making them gripping. Second, these dramas serve as an emotional outlet for people. The protagonists express anger and curse, making themselves feel better. In Chinese culture, people are expected to be very polite and not curse randomly. When dealing with unpleasant relatives and bosses, we also can’t curse at them freely. However, the drama’s protagonists can do it for us. Therefore, watching such dramas makes people feel satisfied. Third, many people may be becoming less patient. Watching a two-hour movie takes too long, and nowadays, we find it easier to watch a two-minute short video.

 

Now, more and more companies want to produce short video dramas because they cost very little but can earn a lot of money. The drama “I Was a Stepmother in the 80s” was shot in just 10 days, costing only a few hundred thousand yuan, but it earned 100 million yuan. However, if everyone starts watching short video dramas, will people still go to the cinema to watch movies? Is this a good thing or a bad thing? Feel free to leave us a comment and share your thoughts!

6 thoughts on “#156 100 millions RMB goes to a Tiktok drama 一部抖音电视剧收入一亿元”

  1. 这是真的最好的播客,谢谢你Molly,我最后到了至今的节目,你帮了我进步我的听能力,又感谢你

  2. 博客真有意思因为我没听过抖音有短视频电视剧 我觉得这样的短视频不是好或者不好的事。就给人另一种娱乐 如果一天有你要看夸张的东西的可以看这个短视频 但如果一天你要去电影院看电影你还会去 但一天你可能你要看很长的电视剧所以你可以在家看。对我来说,痘印的短视频电视剧给人更多的选择。

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